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Transformation Rubric

An honest read on your activation team's capability — and where it needs support.

Aim

To provide a self-assessment framework that helps transformation leaders evaluate the capabilities of their core activation team across key disciplines — and determine where short-term support or capability-building may be needed.

Results

Clear visibility into the current strengths and developmental needs of the activation team

Structured language to assess performance across consistent capability levels

Insight into where to plug in external support, coaching or targeted enablement

Better alignment between transformation complexity and team readiness

A shared development path to help team members grow across the transformation journey

Pro Tips

Use it to inform resource planning: if a team is mostly Practicing or Executing, consider layering in support during critical phases.

Don't aim for perfection across the board: not everyone needs to be Modeling in every dimension — the goal is balance, not uniform mastery.

Use during team formation and midpoint check-ins: capabilities shift over time, and reassessing can highlight growth or new gaps.

Pair with coaching conversations: the rubric can drive individual development conversations as well as team planning.

Make it safe and honest: emphasise that this is not performance evaluation — it's a tool to plan for successful delivery.