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Core Motivation and Aspiration

Change needs a reason people can feel and a destination they can picture. This tool puts both into words.

Aim

The Core Motivation and Aspiration tool articulates the heart-felt purpose for the transformation and the intended destination.

Results

The result of the tool is a statement that spells out the transformation's mission and vision in a compelling way.

Steps

  1. Create a statement describing the core motivation. This expresses the purpose for the transformation and can answer these questions: What is our heritage? What are our philosophies? What are our values? Where is our place in the market? What is driving this change?
  2. Create a statement describing the core aspiration. This vividly portrays the destination and answers the question: "What is the most compelling evidence that we have succeeded?"